AMAZON DOCUMENTARY RECOMMENDATION: LuLaRich (2021)

Some people took that box of clothing and turned it into a million dollars and some people took that box of clothing and put it in the closet.

-Mark Stidham-

LuLaRoe is a classic example of a multi-level marketing skirting the edges of being a Pyramid scheme in that you have to keep recruiting people to get your profits (in LuLaRoe’s case it was bonuses). Sure, LuLaRoe started out small, as most start up businesses have to, and then grow out due to demand via advertisement and promoting. Sure, LuLaRoe had a great product to sell as in leggings but when a company grows too fast, things can go very wrong. This is the gist of this documentary of how the major players especially the owners of Mark and DeAnne Stidham with the help of their blended family brought a great idea to a grinding halt (sort of). Let’s say it’s a lot smaller since the company has legal troubles that probably rival any major hospital. This documentary has four parts and aptly titled: Start Up, Show Up, Blow Up, and Toe Up. This company reminds of an ambitious team (nothing wrong with this) that gets very lost along the way. It’s tantamount to biting off more than they could chew. It’s losing control and dealing with it by lavish parties and performances.

It was that compelling of a story in the first episode despite knowing nothing about it. I had never even heard of this company until now. I binge watched the whole thing in one sitting. I truly enjoyed listening to the major movers and shakers, including the buyers and staff, where many no longer work there. It’s hard to have sympathy for these retailers who are spending their six figure incomes on fancy dinners, designer clothes, and expensive vacations until you hear them speak about the other “perks” of working for LuLaRoe. This helped lead to the financial devastation of the highest producers to the lowest earners in the company and those that left were labeled as strangers. No matter what their rank, they became the enemy of the company especially if they were fired. LuLaRoe still sells clothes, but has a F rating with the BBB. I have to hand it to the people who were former retailers and office workers that spoke out against the company. LuLaRich is engaging and realistic in there are winners and losers except in this case the winners thought they were winners (for a while) and the losers were really lost from the beginning (and still are to this day in some respects).

I rate LuLaRich FOUR FINGERS and ONE THUMB at 100%

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